The experience is scalable, powered by WebGL and launched from any product page of partner e-commerce platforms.
The Lab
A tactile digital experience based on Gore’s testing Lab. Made to help understand and explore the technology which makes Gore-Tex Pro, pro.
Client: Gore-Tex + Norrøna
Studio: AKQA
Creative Direction: Gareth Hughes
Concept: Lexington Baly, Gareth Hughes
Strategy: Liz Chai
Art Direction: Flavien Guilbaud, Gareth Hughes
Design: Flavien Guilbaud, Gareth Hughes
Dev: Nathan Gordon
Models: Lexington Baly